News

Open Evidence wins the tender on the “Study on the impact of marketing through social media, online games and mobile applications on children’s behaviour”

March 25, 2014

Kids_online

Open Evidence researchers won the tender on the “Study on the impact of marketing through social media, online games and mobile applications on children’s behaviour” in consortium with London School of Economics and Political Science; Fundació per a la Universität Oberta de Catalunya and Block de ideas SL. This study, launched by the Executive Agency for Health and Consumers – Consumers and Food Safety Unit of the European Commission, will shed light on the concerns about the impact of (intrusive) online advertising practices on children, especially through social networks, online games and mobile applications, as communicated by the European Parliament, as well as concerns of consumer organisations about the use of profiling and marketing techniques targeted at children. Open Evidence Staff will use its expertise to support the European Commission with evidence for investigating and understanding the new and dynamic channels of online marketing to children, as well as the measures to alleviate consumer vulnerability among children in relation to sophisticated techniques.

The study will be conducted for a period of 12 months.