The challenges and opportunities of ‘nudging’

June 12, 2014

The article published in The Journal of Epidemiology & Community Health critically discusses a behavioural economics’ approach in the area of health, focussing both on its theoretical foundation and the determinants of health access. Nudging – which refers to the framing of a choice set without restricting the available options – has been contested in health-related research, both in terms of ethical and philosophical, as well as socio-political implications.

The article elaborates on the potential and challenges of nudges in health-related research, and takes the stand  that in order to propose effective policy interventions, a behaviourally informed research is needed to introduce a socioeconomic dimension into an empirically grounded theory.