The Final Report on the Study on Online Gambling published

November 25, 2014

The Final Report on the Study on Online Gambling, conducted a.o. by Open Evidence Staff within the LSE & Partner Consortium, has been published The main objective of the study was to assess the behavioural response of consumers of online gambling services to protective measures tested in experimental settings. The measures tested in two behavioural experiments included: a) measures that exists in some member States and/or are adopted by some of the online game operators and b) new measures that could be introduced in the future (e.g. fixed or self-defined monetary limits and various forms of pop-up alerts). While online gambling is cross-border by nature, consumer’s protective measures are fragmented across Member States, with no common EU level measures and no equal protection of consumers and citizens guaranteed. An objective of the European Commission is to work with Member States to achieve a common set of measures that would ensure the general protection of consumers and deter the emergence of online gambling. This study was launched in light of the lack of evidence on the effectiveness or adequacy of existing measures that are intended to protect consumers online. It therefore sought to test the effectiveness of a set of consumer protective measures from a strictly experimental behavioural perspective. Effectiveness was measured above all by the extent to which the tested measures led the participants to the experiments to bet less money and more slowly. A secondary measure of effectiveness was the extent to which the protective measures that were tested would generate concerns among the subjects, make them aware of the risks associated with gambling and influence their gambling behaviour in the future.

The report was published within the Framework of the contract with Consumer, Health and Food executive Agency (CHAFEA) acting under its mandate from the European Commission.

The full report is available here.